Category: Music Marketing
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How We Turn Ideas Into Visual Identities In today’s music industry, your sound is only half of the story, your visual identity is the other half. From the moment a fan lands on your Instagram page or sees your thumbnail on Spotify, they’re absorbing your brand. What does it say about you? Is it bold?…
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First Impressions Matter Creating Eye-Catching Cover Art. Your music might be incredible, but if your cover art doesn’t spark curiosity, inspire trust, or visually capture the vibe, you’re already at a disadvantage. Cover art is your music’s digital storefront. It’s the first thing fans see when browsing on Spotify, Apple Music, Audiomack, or even Instagram.…
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From Hustle to Paycheck – How One Artist Monetized Their Music Fast Every artist dreams of turning their passion into profit, but for many independent musicians, that dream feels distant. Streaming pennies, inconsistent shows, and lack of guidance can make music feel like an expensive hobby. But it doesn’t have to be that way. In…
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Beyond Distribution – Full-Service Support for Indie Artists When most independent artists think about releasing music, the first step that comes to mind is distribution—getting the track on Spotify, Apple Music, Audiomack, etc. While distribution is a vital part of the puzzle, it’s only the beginning. To truly succeed, artists need a full-service approach that…
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Behind the Scenes – Meet the Experts Guiding Your Music Journey When an independent artist releases a successful track, the spotlight naturally lands on them—but the truth is, every impactful music release is backed by a team of specialists working behind the scenes.From A&R reps to playlist curators, these professionals contribute essential skills and insights…
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The Power of Planning – How your Release Strategy Can Make or Break Your Music Career In an industry that releases over 100,000 songs a day, the difference between a hit and a flop often comes down to one key factor: strategy. As an independent artist, a release strategy isn’t just a luxury, it’s your…
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In today’s digital world, music distribution is easier than ever. However, many artists still make critical mistakes that limit their reach, engagement, and potential earnings. Whether you’re an independent artist or signed to a label, avoiding these common pitfalls can help maximise your music’s success. Many artists rush to upload their music without correctly filling…
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The Foundation: Music Distribution Before any promotional strategy can work, your music needs to be available on all major platforms like Spotify, Apple Music, Audiomack, Boomplay, and YouTube Music. This is done through digital distribution services like DistroKid, TuneCore, CD Baby and UnitedMasters, which ensure your songs are delivered to multiple platforms worldwide. Once your…